December 12, 2024

Time zones: EST (UTC -5), CST (UTC -6), MST (UTC -7), PST (UTC -8), AST (UTC -4), NST (UTC -3:30)

Smile.io is the sector’s biggest supplier of loyalty methods, powering methods for over 100,000 eCommerce traders around the globe. Our globally disbursed workforce is devoted to making rewarding stories for traders and their consumers alike. We provide a tradition that fosters enlargement, and collaboration. We’re in a relentless state of evolution, and we are right here to enhance each and every different’s enlargement.

In regards to the Position

The Head of Enlargement Advertising and marketing will lead our enlargement technique, managing projects that power person acquisition, retention, and income enlargement throughout all virtual channels. This senior-level position is absolute best for a dynamic & analytical marketer with experience in data-driven decision-making, efficiency advertising, and enlargement experimentation. You’ll collaborate carefully with our content material workforce & different groups around the corporate whilst overseeing the efficiency of campaigns to make sure our logo reaches the best target market with compelling, high-impact messages. Smile.io is a completely far flung corporate taking a look to rent inside Canada for this far flung position. Overlap with core EST running hours is needed.


What You’ll Lend a hand Us Succeed in

  • Advertising and marketing Campaigns: Broaden and execute a complete enlargement business plan concerned with Smile Plus installs, leads, and conversations with our Gross sales workforce. Run high-impact campaigns throughout virtual channels, together with natural, paid media, search engine marketing, occasions, and electronic mail advertising.
  • Enlargement Experiments: Design and enforce experiments to optimize conversion funnels. Establish enlargement alternatives with present channels, in addition to possible new channels that may well be successful for us
  • Effects: Spouse with Product, Gross sales, Content material, and Information groups to coordinate effort to get the specified outcomes. Paintings with our Head of Content material, CEO, COO, and CPO to align on messaging whilst specializing in optimizing natural & paid channels and campaigns for enlargement.
  • Analytics & Reporting: Personal & document on key enlargement metrics and KPIs, frequently reporting at the efficiency and ROI of campaigns. Those metrics will come with certified installs, leads, and conversations. Make data-driven changes and maximize marketing campaign effectiveness.


Necessities & Talents

  • Confirmed monitor document in enlargement advertising, ideally inside SaaS or eCommerce.
  • Experience in riding installs, leads, or assembly bookings by means of virtual channels (e.g., PPC, search engine marketing, app retailer optimization, electronic mail advertising, social media) and familiarity with fashionable advertising gear
  • Sturdy analytical abilities, with revel in deciphering records to tell advertising choices
  • Talent to steer virtual advertising campaigns, specializing in optimizing enlargement metrics
  • Sturdy collaborator, in a position to paintings with groups throughout Product, Gross sales, and Content material.
  • Self-motivated, adaptable, and results-driven, with a proactive solution to demanding situations.

Our Dedication to Applicants:

At Smile, we keep in mind that discovering a brand new position is difficult and that self-doubt or imposter syndrome can save you you from making use of to a job, don’t let it! You could have a ton to provide and we wish you to really feel inspired to use, even supposing you don’t take a look at all the packing containers. If you’re eCommerce and serving to traders develop via loyalty and praise, connect to us. 

At Smile, we depend on a variety of backgrounds, stories, and concepts. We price variety, and we’re proud to be an inclusive, equivalent alternative administrative center. We don’t discriminate at the foundation of race, faith, colour, nationwide beginning, gender, sexual orientation, age, marital standing, veteran standing, or incapacity standing. Smile welcomes and encourages programs from other people with disabilities. Lodging are to be had on request for applicants participating in all facets of the choice procedure.

AI Disclaimer: At Smile, we’re sturdy advocates for the use of AI to lend a hand accelerate iteration, build up productiveness, and save our human brainpower for the actually difficult issues. Whilst we’re satisfied for AI that can assist you generate or tailor your resume, we’d ask that you just please chorus from the use of AI to respond to any of the questions in this software shape, or to respond to questions throughout the interview procedure itself.

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