About Horizon Manufacturers
Able to Construct the Subsequent Large Factor? Sign up for Horizon Manufacturers on Our $1 Billion Challenge! Contemporary off the sale of our 8-figure emblem, we are embarking on our boldest problem but: construction more than one 9-figure manufacturers and redefining the CPG trade. Our purpose? To release game-changing manufacturers that may jointly generate over $100 million in annual gross sales.
We’re in search of remarkable, pushed folks to enroll in our powerhouse group. Right here, you’ll collaborate with one of the crucial brightest minds, form the way forward for CPGs, and play a pivotal function in disrupting how manufacturers are advanced and scaled on Amazon.
In case you’re able to push limitations, suppose past limits, and be a part of a fast moving, leading edge adventure towards a $1 billion valuation, we wish to pay attention from you. Let’s create one thing ordinary—in combination.
The Position
We search a strategic and skilled Social Media Strategist to supervise and information our influencers’ and emblem ambassadors’ content material advent efforts. On this function, you’ll expand data-driven methods, supply artistic route, and use analytics to optimize campaigns for optimum affect and emblem expansion. This place calls for artistic and analytical experience to craft campaigns that seize consideration and power gross sales.
Key Tasks:
1. Cohort Building
- Establish and outline particular client cohorts according to emblem targets, target audience demographics, and client conduct information.
- Expand methods adapted to other cohorts, taking into consideration their distinctive personal tastes and the way they have interaction with more than a few social platforms.
- Incessantly refine cohort definitions the use of information insights and marketplace analysis to verify content material stays related and attractive.
2. Content material Technique and Steering
- Expand and be in contact content material methods to influencers and emblem ambassadors, making sure they perceive the nuances of various social media platforms (e.g., TikTok’s brief movies, Instagram Reels, YouTube Shorts).
- Supply transparent briefs and inventive route, together with key messages, desired results, and platform-specific tips.
- Keep up to date on social media developments and supply emblem ambassadors with recent and attractive concepts to stay content material related and compelling.
3. Information Research and Insights
- Analyze efficiency metrics of content material produced by way of influencers and ambassadors, the use of insights to refine methods and toughen results.
- Put in force post-creative technique (PCS) by way of reviewing target audience comments and engagement information and sharing insights with content material creators to steer long run tasks.
- Use analytics to tell choices about which varieties of content material to enlarge and the place to allocate sources for optimum affect.
4. Amplification and Paid Media
- Establish high-performing content material created by way of influencers and enlarge it thru strategic advert campaigns.
- Oversee paid social media methods, making sure content material is successfully allotted to focus on target audience segments.
5. Collaboration and Dating Control
- Construct and handle robust relationships with emblem ambassadors and influencers, appearing as the principle level of touch for content-related inquiries and strengthen.
- Host common check-ins with content material creators to offer comments, speak about new concepts, and align on upcoming campaigns.
- Coordinate cross-functional efforts between advertising and marketing, artistic, and social media groups to verify cohesive messaging.
6. Logo Construction and Shopper Engagement
- Expand methods to verify content material created by way of influencers complements emblem relevance and builds believe with the target audience.
- Observe cultural developments and target audience personal tastes to steer content material route and maximize engagement.
- Make the most of cohort building to tailor content material methods for particular demographics, making sure messages resonate with other target audience segments.
{Qualifications}:
- Minimal of three years revel in in social media technique, influencer advertising and marketing, or linked fields.
- Robust figuring out of platform-specific content material methods and how one can information content material creators successfully on TikTok, Instagram, Fb, YouTube, and LinkedIn.
- Gifted in the use of analytics equipment (e.g., TikTok Analytics, Instagram Insights, Google Analytics) to judge efficiency and tell technique.
- Enjoy managing relationships with influencers, emblem ambassadors, or exterior content material creators.
- Superb conversation and management talents to encourage and information content material creators.
- Skill to paintings in a fast moving, dynamic setting and keep forward of social media developments.
- Keen to paintings ES time zone.
Most well-liked Abilities:
- Familiarity with brandformance methods (balancing emblem construction and function advertising and marketing).
- Wisdom of interest-based algorithms and how one can leverage them thru influencer collaborations.
- Enjoy in coordinating multi-platform campaigns and optimizing content material for optimum affect.
Why sign up for Horizon Manufacturers?
- The chance to expand your group of name ambassadors and influencers.
- You are going to be running with a number of manufacturers within the CPG house.
- Skilled wisdom from extremely skilled Amazon Dealers, score a few of the most sensible 1% of FBA Dealers international.
- Operating with us will likely be a vital studying revel in. We’re dedicated to fostering the pro expansion of our group contributors, empowering them to excel of their careers, whether or not inside our corporate or past.
- Aggressive reimbursement will increase as you advance with the corporate, plus twenty-one days of paid holiday.
- Steadiness and long-term alternative – now we have over 9 years of good fortune, with maximum of our group contributors staying for over 5 years. Your robust efficiency may end up in nice good fortune on this corporate.
